Volkswagen (VW) is changing the in-car voice assistant game by integrating ChatGPT technology into a range of current and upcoming vehicles. Known as Cerence Chat Pro, this technology has been developed in collaboration with VW's technology partner, Cerence Inc.

VW touts itself as the first volume brand to standardize ChatGPT in cars, with plans to introduce it across models including the ID.3, ID.4, ID.5, ID.7, new Passat, European Tiguan, and the upcoming facelifted Mk8.5 Golf. 

According to VW, the inclusion of ChatGPT significantly enhances the voice assistant's capabilities, enabling it not only to manage media systems but also to regulate climate control and provide answers to general knowledge queries. This feature, VW claims, can facilitate enriched conversations or settle disputes between passengers by providing on-the-spot information.

Accessing this new feature is seamless for drivers, who can activate the voice assistant by simply saying "Hello IDA" or pressing a button on the steering wheel. VW emphasizes that ChatGPT does not access vehicle data and ensures data protection by immediately deleting questions and answers.

What are your thoughts on having AI technology like this in your car? Do you view it as a useful addition, a mere gimmick, or a potential invasion of privacy? Share your opinions in the comments below.

Interested in AI for your next campaign? Drop us a line at hello@conten.tech.