Sony, the global electronics giant, has announced it will take a more focused approach when it comes to metaverse experiences as part of its entertainment strategy. The parent company of Playstation revealed that prior investments in Epic, makers of the Fortnite game, and Bungie, another gaming studio, are part of this new push.

Gaming and entertainment brands are now trying to integrate metaverse experiences to entice users to enter their ecosystems. Sony, one of the most influential companies with entertainment and gaming, has announced its interest in including more metaverse-inspired experiences to attract customers.

"The metaverse is at the same time a social space and live network space where games, music, movies and anime intersect."

Kenichiro Yoshida, Sony Chief Executive

Sony's prior investments in other companies include Epic Games, the makers of popular online franchise Fortnite, and Bungee, creators of the Destiny series, and are part of this new focus. According to numbers presented by the company, over 50% of the revenue in the last fiscal year came from Sony's entertainment division, which encompasses gaming, movies, and music-related services.

Sony intends to use its Playstation brands to secure a place among the leaders in the metaverse industry. The Sony Playstation has one of the biggest install usernames in the world, so it might serve as a tool for this new metaverse push. In this sense, the company stated it "intends to leverage the unique strengths provided by its diverse businesses and expertise in game technology, creating new entertainment experiences in the area of the metaverse."

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