The Timex x Fortnite collaboration will bridge the virtual world with real-life experiences, interactive games and in-game giveaways.

Watch brand, Timex, has launched an interactive gaming experience called "Race Against TimeX" in Fortnite. The game challenges players to multiple races against time in a virtual world where watches symbolise empowerment by providing players with additional speed and powers for a competitive edge.

Race Against TimeX includes 6 mini-games, each pitting players against time, with challenges including water rising, walls closing, floors breaking, players dodging sequencer waves and finding their way across a precarious path in the dark. Players can purchase power-ups with fantastical watches transferring special powers to the players' wrists, giving them extra speed and other abilities as they try to complete all 6 mini-games within the fastest time.

The collaboration will be supported with a fully integrated campaign bridging the virtual world with real-life experiences, such as in-game giveaways, partnerships with gamer influencers Parker Locke, Sushi Bae, SypherPK and YouTube Star Ali-A and Fortnite enthusiast Landon Barker.

"For me, time spent playing Fortnite is time well spent because it is one of the ways I can be with my friends without all of the superficial stuff that can get in the way of connection," said Landon Barker. "I am excited to partner with Timex, I love their watches and Fortnite so for me this was a perfect match."

This is not Timex's first foray into the metaverse. The watch brand first entered the metaverse with innovative partnerships that included an official pre-show countdown partnership with Wave's live, virtual, and interactive Justin Bieber concert as well as AmazeVR;s Megan Thee Stallion VR Concert Tour, "Enter The Hottieverse," with virtual Timex watches added to the wrists of each user's avatar using special VR hand-tracking capabilities.

"As the official timekeeper of the metaverse, we're playing with the concept of time and merging analog technology with a digital world within one of the world's most popular multiplayer online games, Fortnite. Timex has ventured into the metaverse before and now we are going full throttle into gaming, with additional virtual, immersive experiences, and entry into Web3 coming soon."