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The future of digital marketing powered by data. CONTENT is at the forefront of digital marketing, specializing in first-party data aggregation and immersive digital experiences. Based in Singapore and Malaysia with ongoing expansion into Hong Kong and the greater APAC, we are redefining consumer engagement for retail brands with mobile-first strategies and cutting-edge technology platforms that deliver results.
© 2024 by CONTEN.T
Eugenie Mae
Jun 1, 20222 min read
4 Brands That Nailed Augmented Reality
Since Apple's launch of its ARKit development tool for iOS 11 in 2017, brands have since been incorporating augmented reality to stand...
190
Eugenie Mae
May 30, 20221 min read
How to creatively extend your brand with AR/VR in 3 steps
Identify what great extension of your product would work well in the digitally-forward environment. Entertainment companies have a huge...
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Eugenie Mae
May 27, 20221 min read
SONY is taking the metaverse seriously
Sony, the global electronics giant, has announced it will take a more focused approach when it comes to metaverse experiences as part of...
50
Eugenie Mae
May 25, 20221 min read
You can now test drive Nissan's first fully-electric car in the metaverse
First showcased to public via the metaverse, the all-new Sakura mini EV is now available for anyone to virtually test drive. The fully...
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Eugenie Mae
May 23, 20222 min read
CONTEN.T x Kate Spade Cabana Virtual Game
Kate Spade New York ushers in its latest summer collection with Kate Spade Cabana - the brand's new seasonal project encouraging the...
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Eugenie Mae
May 20, 20221 min read
Spotify follows suit with Instagram to enable NFTs
Artists will soon be able to share NFTs on their Spotify page. The music streaming service confirms that they will be testing out their...
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Eugenie Mae
May 18, 20222 min read
The future of fashion is technology
The ever-growing digital world opens up new opportunities, both in the creative process and the way we interact with and discover...
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Eugenie Mae
May 16, 20223 min read
This is How the Metaverse Future Will Look Like by 2030
For technophiles, the metaverse represents a nirvana: a place to immerse yourself in any digital world, and participate in any physical...
160
Eugenie Mae
May 13, 20222 min read
CONTEN.T x Kate Spade New York 'Spring Game'
"Hello, sun. Hello, pretty floral dresses! The perennials planted are blooming again!" We've worked with Kate Spade once again, for yet...
250
Eugenie Mae
May 11, 20222 min read
You'll be able to post and share your NFTs on Instagram sooner than you think!
'Digital collectibles' will be accessible to some US users this week before making it available for all in the near future. A group of...
60
Eugenie Mae
May 9, 20222 min read
CONTEN.T x Coach's Bagel Shop
Coach honours the New York bagel culture with an unexpected collaboration in Singapore this 2022 Spring Season. With the success of the...
630
Eugenie Mae
May 6, 20223 min read
How Coachella's Gamification and AR is like a Real Life Video Game
Going to festivals come with a set of expectations. Attendees typically undergo a series of tasks such as securing a place to stay for...
420
Eugenie Mae
May 4, 20222 min read
Snapchat Announces New AR Shopping Feature 'Dress Up'
Users can virtually try on items using AR-ready assets. Snapchat has recently announced a new feature titled "Dress Up," which allows...
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Eugenie Mae
May 3, 20222 min read
Standard Chartered is the Latest Bank In The Metaverse
The subsidiary of British multinational banking and financial services company, Standard Chartered Bank Hong Kong (SCBHK) recently became...
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Eugenie Mae
Apr 29, 20221 min read
Disney Outlines Its Metaverse as 'Next-Generation Storytelling'
Walt Disney is looking to get into the metaverse, a report from LA Times says. The company, known for providing realistic experiences...
190
Eugenie Mae
Apr 27, 20222 min read
Nissan and Toyota Enter The Metaverse - With Two Different Approaches
Asian car manufacturers Nissan and Toyota make their entry into the metaverse, creating new virtual offices and events for the community....
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Eugenie Mae
Apr 25, 20221 min read
Just Landed: Nike x RTFKT's First Digital Sneakers
Earlier this year, virtual fashion start-up RTFKT dropped a mysterious NFT titled "MNLTH", a metallic cube that was decorated with its...
160
Eugenie Mae
Apr 21, 20222 min read
Coca-Cola's Latest Drink Hits The Metaverse Before In Real Life
Following Pepsi's NFT Collection, Coca-Cola has announced the latest from its line of Creations soft drinks, an 80's arcade-inspired...
190
Eugenie Mae
Apr 20, 20222 min read
3 Ways To Extend Your Marketing and Brand Creatively Today with AR/VR
Going into current times, trends are moving towards a digitally-driven world with talk of the metaverse, digital currencies and NFTs...
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Eugenie Mae
Apr 18, 20222 min read
CONTEN.T x JD Sports D'MENSIONS'
JD Sports launches a futuristic Augmented Reality (AR) game that grants a chance for customers to win a year's worth of Air Max products,...
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