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The future of digital marketing powered by data. CONTENT is at the forefront of digital marketing, specializing in first-party data aggregation and immersive digital experiences. Based in Singapore and Malaysia with ongoing expansion into Hong Kong and the greater APAC, we are redefining consumer engagement for retail brands with mobile-first strategies and cutting-edge technology platforms that deliver results.
© 2024 by CONTEN.T
Eugenie Mae
Jul 18, 20221 min read
Tony Hawk enters the NFT world with the biggest skatepark in the metaverse
After conquering the X Games and video games, Tony Hawk has set his sights on his next frontier: the metaverse. The legendary...
170
Eugenie Mae
Jul 15, 20222 min read
Samsung creates a virtual playground in Web3
Samsung Electronics has announced the launch of Samsung Space Tycoon, a virtual playground built inside the global metaverse platform...
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Eugenie Mae
Jul 13, 20221 min read
Shanghai predicts its metaverse industry growing to $52B by 2025
Shanghai wants to create more than 100 companies in a plan that focuses on virtual reality and increased connectivity. Shanghai, the...
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Eugenie Mae
Jul 11, 20223 min read
Luxury watch brands are on Web3, too
Citi's report estimates that the target market for the metaverse economy could be worth $8tn and $13tn in 2030, so it is no surprise that...
270
Eugenie Mae
Jul 8, 20224 min read
Web3: Token-gates, Exclusivity and Customer Perks
An increasingly popular Web3 tool, "token-gating" is one that controls accessibility to selected spaces, limiting it to blockchain...
450
Eugenie Mae
Jul 6, 20223 min read
How Brands Are Revolutionising Consumer Engagement with NFTs
Big corporates are guilty of the bandwagon effect having jumped onto the NFT (non-fungible tokens) hype train but failing to accurately...
90
Eugenie Mae
Jul 5, 20222 min read
Fashion Gamification: Should more retailers be on Roblox?
The platform is used by millions of tweens daily. And ignoring it may cost brands loyalty, revenue and a future audience. If you haven't...
60
Eugenie Mae
Jul 1, 20222 min read
Meta Launches Metaverse Digital Clothing Store
Meta announced that it was launching a designer digital clothing store that will allow users to purchase pieces of clothing for their...
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Eugenie Mae
Jun 29, 20222 min read
Consulting giant KPMG makes its first foray into the metaverse
The long-term objective for the company is to examine other potential metaverse use cases such as health care, consumer, retail, media...
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Eugenie Mae
Jun 27, 20223 min read
Metaverse: What brands have done in the last month
The metaverse is expected to be worth $5 trillion by 2030, per the McKinsey report - with its expansion to support growth in e-commerce...
270
Eugenie Mae
Jun 24, 20222 min read
CONTEN.T x Coach 3D Pinball Challenge
Coach has just released a vibrant array of new accessories for the Summer Signature collection. Known for its iconic monogram pattern,...
650
Eugenie Mae
Jun 22, 20221 min read
More News on Burberry's Latest 'Blankos Block Party' NFT Collection
Arriving with a range of in-game accessories. Having teased the second instalment of its Mythical Games Blankos Block Party collaboration...
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Eugenie Mae
Jun 20, 20221 min read
Burberry Teases Second 'Blankos Block Party' NFT Collection
Following last year's highly sought-after drop. Following last year's successful Sharky B NFT, which sold out in under 30 seconds,...
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Eugenie Mae
Jun 17, 20222 min read
OshKosh B'Gosh is now on Roblox
Childsrenwear brand OshKosh B'Gosh has jumped on the metaverse train after teaming up with Super League Gaming to launch "Fashion Runway"...
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Eugenie Mae
Jun 15, 20222 min read
Chobani launches an Oatmilk Cosmic Race on Roblox
Racers will help contribute to an important social cause with donation from Chobani to Hunger Free America. Chobani officially enters the...
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Eugenie Mae
Jun 13, 20221 min read
Celcom is now introducing customers to augmented reality
Offering a fresh slate of 10 innovative AR services for Malaysians to experience. Celcom Axiata Bhd launches its first augmented reality...
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Eugenie Mae
Jun 10, 20223 min read
Clinique Commits to Driving Inclusivity and Accessibility in the Metaverse
Clinique, the first dermatologist-developed beauty brand and the first Estée Lauder Companies (ELC) brand to launch in the Metaverse,...
240
Eugenie Mae
Jun 8, 20224 min read
This Is The New Way Of Shopping
Successful brands have a vibrant presence not only in the physical world, but also online, on mobile devices and on social media. The...
290
Eugenie Mae
Jun 7, 20223 min read
Lessons from Louis Vuitton's Video Game
A big challenge for a company that's been around as long as Louis Vuitton - founded by its namesake in Paris in 1854, and today the...
170
Eugenie Mae
Jun 3, 20223 min read
Why Sneaker Brands Are Running Into the Metaverse
Web3 is opening up new opportunities for industries to better serve their customers, (specifically companies that specialise in kicks)....
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