Eugenie Mae
This Week in the Metaverse: Eminem and Snoop rap as NFTs
Things are moving fast in the metaverse, and in the wider world of Web3 as a whole. Here's what happened throughout the past week: The...
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A digital experience company specializing in ready-to-deploy and bespoke creative tech designed to help brands leverage first-party data and aggregate consumer insights.
The future of digital marketing powered by data. CONTENT is at the forefront of digital marketing, specializing in first-party data aggregation and immersive digital experiences. Based in Singapore and Malaysia with ongoing expansion into Hong Kong and the greater APAC, we are redefining consumer engagement for retail brands with mobile-first strategies and cutting-edge technology platforms that deliver results.
© 2024 by CONTEN.T
Eugenie Mae
Aug 31, 20224 min read
How To Build a Digital City
More than three decades after SimCity, tech companies, retailers and governments are using the game's basic building blocks to create...
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Eugenie Mae
Aug 29, 20222 min read
Nike's in-store AR experience lets you explore products a step further
Nike celebrates its 50th anniversary this year. To honour that milestone, the brand looks into the past and future. The brand has...
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Eugenie Mae
Aug 26, 20222 min read
Estée Lauder Joins Decentraland's Metaverse Art Week
Estée Lauder will be participating in Decentraland's Metaverse Art Week from August 24th to 28th. Continuing to innovate at the...
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Eugenie Mae
Aug 24, 20222 min read
W Motors drives into the metaverse
W Motors, a manufacturer of luxury hypercars in the Middle East, is all set for its entry into the metaverse and Web3 space. With...
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Eugenie Mae
Aug 22, 20222 min read
MTV reaches new audiences via the metaverse with "VMA Experience"
MTV has launched a virtual experience for its 2022 Video Music Awards (VMAs) inside metaverse gaming platform Roblox, to open its doors...
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Eugenie Mae
Aug 19, 20222 min read
Lamborghini redefines luxury collecting with an 'Epic Road Trip' via NFTs
With two previous NFT endeavours in its rearview mirror, Lamborghini buckled up for its newest NFT trip offering fans the opportunity to...
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Eugenie Mae
Aug 17, 20222 min read
Snapple now has a nostalgic 90's Bodega you can visit virtually
Beverage company Snapple has built a virtual corner store à la New York City in Decentraland, a Web3 gaming platform. For millennials and...
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Eugenie Mae
Aug 15, 20222 min read
CONTEN.T awarded 3 wins from Agency Of The Year and MARKIES Awards 2022
This year, CONTEN.T brought home 3 awards from the Agency Of The Year (AOTY) and MARKIES Awards 2022 hosted by advertising + marketing....
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Eugenie Mae
Aug 12, 20221 min read
CONTEN.T x BONIA 'La Luna' Monogram AR Experience
After three decades, Italian-inspired lifestyle brand BONIA introduces their latest monogram design 'La Luna', inspired by the changing...
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Eugenie Mae
Aug 10, 20222 min read
Emirates Health Services will soon serve patients virtually
The Emirates Health Services (EHS) will become the first health authority in the world to launch in the metaverse. The authority will use...
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Eugenie Mae
Aug 8, 20222 min read
How brands are reinventing themselves in Metaverse
From QR codes on product packaging to a virtual journey of a product through a series of book-style pop ups, brands can now track...
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Eugenie Mae
Aug 5, 20222 min read
PUMA has just launched Manchester City's latest kit in the metaverse
The vibrant new kit was unveiled for the first time on Roblox giving players the opportunity to explore and interact with the new kit in...
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Eugenie Mae
Aug 3, 20221 min read
World's First Metaverse ATM Is Here
Decentraland has collaborated with Transak and Metaverse Architects Studio to launch the world's first metaverse ATM. Since its...
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Eugenie Mae
Aug 1, 20222 min read
Coca-Cola toasts one year in the metaverse with International Friendship Day NFT drop
The brand's upcoming release of digital collectibles is part of its continuing efforts to establish a strong presence in the burgeoning...
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Eugenie Mae
Jul 29, 20221 min read
You can now own a virtual Burberry handbag on Roblox
In partnership with global online platform Roblox, Burberry has launched a virtual collection of handbags influenced by the brand's...
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Eugenie Mae
Jul 27, 20222 min read
What does the metaverse mean for brands?
With its roots in gaming, the metaverse is a virtual space characterised by playfulness and community value creation. While the concept...
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Eugenie Mae
Jul 25, 20221 min read
YEEZY Gap Engineered by Balenciaga ties in a virtual game experience
If you wanted to become one of the virtually rendered avatars first seen in Kanye's YEEZY Gap collection, then you're in luck. By playing...
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Eugenie Mae
Jul 22, 20222 min read
Baidu introduces personalised virtual hosts for each customer
Baidu's latest digital development is the next step in the tech giant's ambitious Web3 rollout. Will the use of virtual hosts allow it to...
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Eugenie Mae
Jul 20, 20222 min read
Roblox, Avatars and Spending
An advantage of being on a platform like Roblox is the ability to create virtual items that can be worn or used by an avatar. Each user...
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