Eugenie Mae
"Resurrect" Cheetos' next flavour IRL by making mischief in the Metaverse
After many years of instigating mischief in the real world, Chester Cheetah and Cheetos are taking their antics to virtual reality this...
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A digital experience company specializing in ready-to-deploy and bespoke creative tech designed to help brands leverage first-party data and aggregate consumer insights.
The future of digital marketing powered by data. CONTENT is at the forefront of digital marketing, specializing in first-party data aggregation and immersive digital experiences. Based in Singapore and Malaysia with ongoing expansion into Hong Kong and the greater APAC, we are redefining consumer engagement for retail brands with mobile-first strategies and cutting-edge technology platforms that deliver results.
© 2024 by CONTEN.T
Eugenie Mae
Oct 17, 20222 min read
Formula One: Racing into the Metaverse
The racing competition has plans to set up an online marketplace for cryptocurrency, meta tokens, digital collectibles,...
50
Eugenie Mae
Oct 14, 20222 min read
FIFA launches football-themed immersive experience on Roblox
Fifa World to feature video content, in-game events, social spaces, rewards options and virtual collectibles. Fifa has announced a...
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Eugenie Mae
Oct 12, 20222 min read
Dove empowers girls with gaming through the metaverse
Unilever-owned Dove is launching "Real Virtual Beauty" – a series of actions supported by partners across the gaming industry designed to...
50
Eugenie Mae
Oct 10, 20222 min read
The new virtual Maxis Centre is in the Metaverse
In an increasingly digital landscape, Maxis is exploring the future of living, working, playing and learning in the metaverse. This is in...
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Eugenie Mae
Oct 7, 20221 min read
Walmart Hosts Roblox Concert as Part of Metaverse Expansion
Walmart is continuing its excursions into the metaverse with "Electric Fest," a virtual event the retail giant said is inspired by "the...
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Eugenie Mae
Oct 5, 20221 min read
'Paperback Metaverse' Exhibit Combines Books and AR
Visitors scan paperback novels using their smartphones to unlock AR-powered NFTs. ADAPTATIONS:LAND, an environmentally-conscious mixed...
60
Eugenie Mae
Oct 4, 20222 min read
INTRODUCING B3: A PLATFORM FOR BRANDS TO CREATE NFT EXPERIENCES
Where Web2 was established by corporate giants, Web3 is defined by a host of revolutionary new technologies that have evolved the way...
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Eugenie Mae
Sep 30, 20222 min read
The perfume industry is now getting into the metaverse
"Will we one day be able to wear perfume in the metaverse?", is the question one would ask. It may seem impossible, but that's not...
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Eugenie Mae
Sep 28, 20222 min read
Walmart jumps into Roblox with Walmart Land
Roblox community members can check out the Walmart 'isles' to collect verch, catch top music artists and unlock exclusive interactive...
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Eugenie Mae
Sep 26, 20222 min read
Atlas Vending launches first NFT vending machine
ATLAS Vending launched its latest innovation and first-of-its-kind non-fungible token (NFT) vending machine. Being the first vending...
20
Eugenie Mae
Sep 23, 20222 min read
21m people have now visited Nike's Roblox store. Here's how to do metaverse commerce right
The sportswear giant was among first to create own virtual world in which to sell its own virtual goods. Here's some lessons to learn...
190
Eugenie Mae
Sep 21, 20222 min read
Givenchy Parfums Enters the Metaverse
The LVMH brand creates own universe in Roblox. Visitors can apply makeup and more. Givenchy Parfums is a beauty company creating its own...
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Eugenie Mae
Sep 19, 20222 min read
Just in: Ford enters the Metaverse
After Hyundai Motors, Ford looks at creating downloadable media elements featuring its goods and services. American automobile giant Ford...
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Eugenie Mae
Sep 16, 20222 min read
Metaverse experiences have levelled up with spatial digital exhibitions
Art curators are "unframing" contemporary art to create interactive experiences for metaverse goers that more closely emulate IRL...
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Eugenie Mae
Sep 14, 20222 min read
Indonesian supermarket introduces a digital treasure-hunt shopping experience
Utilising artificial intelligence and augmented reality technology, Pasarina has launched a metaverse app where customers can meet a...
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Eugenie Mae
Sep 12, 20222 min read
Disney+ has just released its first AR-enabled short film, 'Remembering'
Disney+ subscribers can now immersive themselves in a new AR experience in conjunction with the short film "Remembering," starring and...
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Eugenie Mae
Sep 9, 20222 min read
PUMA Leaps Into the Metaverse With Its First Digital Experience
If you're a footwear company and you're not diving into the metaverse then you're already ten steps behind. Between Nike's innovative...
120
Eugenie Mae
Sep 7, 20222 min read
Hermès Looks Into The Metaverse For Growth
Stretching the luxury brand into product ranges beyond their traditional areas of competence is a classic business-building strategy in...
130
Eugenie Mae
Sep 5, 20222 min read
A new shopping experience: Explore Kate Spade's digital townhome this Autumn
New York brand Kate Spade is inviting its customers to shop its Autumn 2022 collection in a whole new dimension - via the metaverse. In...
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