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The future of digital marketing powered by data. CONTENT is at the forefront of digital marketing, specializing in first-party data aggregation and immersive digital experiences. Based in Singapore and Malaysia with ongoing expansion into Hong Kong and the greater APAC, we are redefining consumer engagement for retail brands with mobile-first strategies and cutting-edge technology platforms that deliver results.
© 2024 by CONTEN.T

Eugenie Mae
Dec 5, 20222 min read
CONTEN.T x Gucci Garden Archetypes Immersive Audio Experience
To celebrate Gucci's 100-year anniversary, Gucci opens up an exhibition in Sydney for fashion fanatics to explore. Gucci Garden...
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Eugenie Mae
Dec 4, 20222 min read
Pacsun goes holiday mood with the metaverse
Pacsun, which opened a virtual mall on Roblox earlier this year, looks to further narrow the gap between digital and physical channels...
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Eugenie Mae
Nov 30, 20223 min read
8 Superstars That's Gone Virtual
Ariana Grande, Justin Bieber, Ozzy Osborne, and more have joined the metaverse with exclusive performances. It is safe to say that...
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Eugenie Mae
Nov 28, 20222 min read
Is Apple about to develop its own metaverse platform?
Tech and communications giant Apple might be developing its own metaverse, recently posting several job offerings in the fields of...
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Eugenie Mae
Nov 25, 20221 min read
BLACKPINK's Lisa brings Chivas Regal to the Metaverse
Attendees will have the opportunity to flex their style with custom avatars which they will use to experience Regal Planet. For the next...
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Eugenie Mae
Nov 23, 20223 min read
Virtual clothes and gaming: Fashion is still excited about the metaverse
Whoever said that the metaverse was already a has-been? Certainly not the luxury fashion industry, who's continuing to roll out...
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Eugenie Mae
Nov 21, 20222 min read
Nike's Metaverse Community and Marketplace is coming soon
Nike has just announced the launch of .Swoosh, a new metaverse marketplace platform meant to foster an "inclusive digital community" for...
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Eugenie Mae
Nov 18, 20222 min read
L'Oréal teams up with Ready Player Me to launch beauty products in the metaverse
The brand announced yesterday that products from Maybelline New York and L'Oréal Professional are now accessible on more than 4,000...
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Eugenie Mae
Nov 16, 20223 min read
Just in: An insight into China's metaverse plan
The Chinese technology giants have already invested in a market that may be worth up to $8 trillion in the future. The launch of a new...
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Eugenie Mae
Nov 14, 20222 min read
Ralph Lauren brings APAC together for cancer awareness with a digital Ping Pong
Ralph Lauren's Pink Pony Campaign merges the love for sport, community and charity with the launch of a digital table tennis game across...
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Eugenie Mae
Nov 11, 20222 min read
Challenge against time on Timex's own Fortnite island!
The Timex x Fortnite collaboration will bridge the virtual world with real-life experiences, interactive games and in-game giveaways....
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Eugenie Mae
Nov 9, 20222 min read
I'ts about time: Rolex next up in the Metaverse?
The cryptocurrency industry is expanding, and its assets are becoming increasingly popular – leading some well-known high-end brands...
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Eugenie Mae
Nov 7, 20222 min read
ASICS' Latest Collaboration Brings The Heat From The Streets to Web3
Inspired by user interfaces and designed for the global Solana community. Comes with a loyalty ASICS Badge NFT with every purchase. ASICS...
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Eugenie Mae
Nov 4, 20222 min read
Walmart Embraces Augmented Reality This Holiday Season
Walmart.com and its subscription service Walmart+ are keeping the focus online as holiday shopping season gets underway. One key new...
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Eugenie Mae
Nov 2, 20222 min read
Wow Bao enters the metaverse with a NFT membership program
The virtual restaurant concept announced an NFT-based extension of Wow Bao's current rewards program with an access pass to an exclusive...
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Eugenie Mae
Oct 31, 20223 min read
The Sustainable Side of Digital Fashion
As time goes, we are becoming more and more familiar with the concept of digital fashion. Shanghai's Fashion Week 2022 was hosted...
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Eugenie Mae
Oct 28, 20223 min read
Gucci Vault is in The Sandbox
Gucci has launched an experimental space for NFTs, vintage items and emerging creators in The Sandbox, making it the first major luxury...
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Eugenie Mae
Oct 26, 20222 min read
Rimowa Voyages Into The Metaverse With NFT Luggage
Carrying its world traveler into the digital realm with exclusive luxury suitcases backed by NFTs. Rimowa has traveled out of its home in...
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Eugenie Mae
Oct 24, 20222 min read
Your favourite food brands are the new kids on the Metaverse block
Food-related brands have been eyeing Web3 and its potential to connect, interact and add value for customers. Earlier this year, Chipotle...
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Eugenie Mae
Oct 21, 20222 min read
Disney Animation: Immersive Experience Coming Soon
Walt Disney Animation Studios has announced that it will team up with Lighthouse Immersive Studios, the producers of the blockbuster...
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