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The future of digital marketing powered by data. CONTENT is at the forefront of digital marketing, specializing in first-party data aggregation and immersive digital experiences. Based in Singapore and Malaysia with ongoing expansion into Hong Kong and the greater APAC, we are redefining consumer engagement for retail brands with mobile-first strategies and cutting-edge technology platforms that deliver results.
© 2024 by CONTEN.T


Eugenie Mae
Apr 9, 20232 min read
KodaPendant: Gucci and Yuga Labs' Fashion-Tech Collaboration
Shortly after making several announcements last week, Gucci and Yuga Labs wasted no time in revealing the first project together – the...
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Eugenie Mae
Apr 3, 20232 min read
BOSS showcases collection with an immersive, AI-inspired showroom experience
BOSS is taking a bold step into the metaverse on the heels of a critically acclaimed Spring/Summer 2023 Fashion Show in Miami. From here,...
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Eugenie Mae
Mar 31, 20233 min read
Revolutionising Sneaker Industry Standards: SOL3MATES, the Web3-Based Brand leading the way
SOL3MATES, a sustainable luxury sneaker brand aims to focus on tackling issues regarding waste reduction, promoting creative inclusivity,...
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Eugenie Mae
Mar 28, 20232 min read
Gucci and Bored Ape Yacht Club collaborates to merge high-end fashion with digital art
Gucci has formed a multi-year strategic partnership with Yuga Labs, the creator of Bored Ape Yacht Club. As part of this collection,...
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Eugenie Mae
Mar 26, 20232 min read
NFT Holders Gain Exclusive Access to Steve Aoki's Unreleased Track 'Wild'
A0K1VERSE holders can now exclusively listen to Steve Aoki's newest track 'Wild' for 48 hours before its public release. Steve Aoki is...
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Eugenie Mae
Mar 20, 20232 min read
Starbucks' Odyssey NFT Program: A Game-Changer for Brand Engagement and Customer Loyalty
In just a matter of minutes, the latest paid offering from the company was completely sold out and within a few days and generated almost...
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Eugenie Mae
Mar 17, 20232 min read
The Future of Adidas: Token-Gated Sneaker Drops on the Horizon?
Adidas is considering incorporating a cryptocurrency into their Web3 plans. However, this endeavor is not as straightforward as just...
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Eugenie Mae
Mar 13, 20232 min read
CONTEN.T x COACH ‘What's My Tabby’ Personalized Quiz
COACH, the American fashion brand known for its luxury leather goods, has embraced the digital world in recent years with a notable...
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Eugenie Mae
Mar 7, 20232 min read
ALO YOGA's New Digital Collection Makes Waves at Paris Fashion Week
Alo introduces a gender-neutral digital wearable assortment accessible across 1000+ metaverse and social media platforms, offering a...
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Eugenie Mae
Mar 2, 20232 min read
Step into the Mystery with Hasbro's Exclusive Clue Immersive Instagram Murder Game Series
The inaugural global online version of the classic murder mystery game was launched at an exclusive New York event on Tuesday evening,...
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Eugenie Mae
Feb 28, 20232 min read
Say 'I Do' in the Metaverse: Exploring Virtual Weddings
According to experts, traditional and metaverse weddings are expected to coexist in the near future. Dinesh Kshatriyan, who got married...
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Eugenie Mae
Feb 24, 20231 min read
Spotify is currently beta testing a new feature called "token-enabled playlists".
Spotify is currently testing a new feature called "token-enabled playlists" that provides access to playlists exclusively for users who...
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Eugenie Mae
Feb 22, 20233 min read
Keep Up With The Metaverse: Mugler, L'Oréal and Puma
It seems that several luxury brands are making moves in the Web3 space, with Mugler, L'Oréal, and Puma all launching metaverse campaigns...
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Eugenie Mae
Feb 15, 20232 min read
Dubai's latest shopping mall is virtual
Dubai has launched its first virtual mall at the World Government Summit in Dubai. The Mall of the Metaverse will open to guests who are...
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Eugenie Mae
Feb 13, 20232 min read
You can now put a Bentley Bentayga EWB at your front door
Using Bentley’s augmented reality app (Bentayga EWB AR Visualiser), you can place, design and drive a Bentayga Extended Wheelbase (EWB)...
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Eugenie Mae
Feb 12, 20232 min read
You can now experience Netflix's Squid Game with VR
Netflix collaborates to create a fully immersive Squid Game virtual reality experience. Launched in September 2021, Squid Game was an...
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Eugenie Mae
Feb 6, 20232 min read
Experience Harry Potter with an immersive exhibition tour
Get your Quidditch brooms and magical wands ready. “Harry Potter: The Exhibition” may be coming to a city near you. Fans can expect a...
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Eugenie Mae
Feb 4, 20232 min read
Even the NFL is hosting a virtual concert this Super Bowl
Featuring hip hop artist Sweetie to highlight its digital experience. While 2022 may have introduced the ‘metaverse’ to some, many major...
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Eugenie Mae
Feb 1, 20233 min read
Why your brand should be "metaverse-ready" for 2023
By now, you’ve certainly heard enough hype about the metaverse to conclude that it’s on the horizon. But don’t expect many true metaverse...
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Eugenie Mae
Jan 30, 20232 min read
Dunkin' into the OREOverse with Martha and Meta
Oreo, the famous cookie business, has built its own Metaverse with OREOverse, an immersive online world where fans can compete and engage...
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