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A digital experience company specializing in ready-to-deploy and bespoke creative tech designed to help brands leverage first-party data and aggregate consumer insights.
The future of digital marketing powered by data. CONTENT is at the forefront of digital marketing, specializing in first-party data aggregation and immersive digital experiences. Based in Singapore and Malaysia with ongoing expansion into Hong Kong and the greater APAC, we are redefining consumer engagement for retail brands with mobile-first strategies and cutting-edge technology platforms that deliver results.
© 2024 by CONTEN.T
Vijay Vaswani
Apr 4, 20242 min read
“Who is Sabato De Sarno?" | A Gucci interactive storytelling experience on the Vision Pro
The Apple Vision Pro just got its latest interactive experience, and you’ll find it in the Gucci App. The documentary “Who is Sabato De...
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Vijay Vaswani
Apr 3, 20242 min read
SkinGPT: The World’s First Generative AI Redefining Skin Simulation
This ground-breaking development in the beauty sector leverages artificial intelligence (AI) to generate synthetic images and simulate...
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Donavan R
Oct 6, 20232 min read
Collab Spotlight: Moncler x Adidas
The Art of Explorers. Recently, Adidas made an announcement about its Adidas Originals division partnering with the luxury brand Moncler...
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Donavan R
Oct 4, 20233 min read
The Next Wave: Retail Trends in 2023 Post-NFT Rush
In 2022, luxury and fashion brands rushed into the NFT and metaverse trends, but faced challenges like market crashes and controversies....
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Donavan R
Oct 4, 20233 min read
Gamification enables brands to provide engaging experiences for customers
As customer preferences continue to evolve, it's imperative for brands to connect with their audience through genuine, customized...
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Donavan R
Aug 25, 20232 min read
Are Tokenised Mystery Boxes the new Luxury High Fashion Niche?
Earlier this year, Louis Vuitton took a bold step into the world of NFTs by introducing its inaugural mystery box grounded in blockchain...
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Donavan R
Aug 23, 20232 min read
Ralph Lauren Unveils The 888 Oasis: An Enchanting Virtual Boutique Blending Reality and Imagination
With the grand introduction of the fresh 'RL 888' handbag line, Ralph Lauren emerges onto the scene with a captivating virtual emporium -...
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Donavan R
Aug 1, 20232 min read
AI's Got Nothing on KitKat: Unleashing the Crunchy Creativity!
In a light-hearted and clever twist, KitKat has launched a new ad campaign that pokes fun at the idea of AI replacing creative jobs. As...
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Donavan R
Jul 14, 20232 min read
Starbucks Partners with Micah Johnson's Aku NFT Project
Starbucks is set to embark on a groundbreaking partnership with the Aku non-fungible token (NFT) project as part of its highly...
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Eugenie Mae
May 29, 20232 min read
The Hundreds Celebrates 20th Anniversary with Launch of Immersive Metaverse Experience
The hundreds recreate Fairfax and former brick-and-mortar stores with an immersive digital experience in collaboration with some.place....
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Eugenie Mae
May 22, 20232 min read
Innovative Fashion Brand ACRONYM Steps into Web3 in Collaboration with Republic of Gamers
Alongside the launch of a highly anticipated gaming device is a variety of physical and digital experiences to be unlocked through the...
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Eugenie Mae
May 15, 20232 min read
Bershka is the latest to release AR enabled clothing
Joining a long list of brands that are exploring the way emerging technologies like XR, AR, VR, and the Metaverse can reshape the fashion...
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Eugenie Mae
May 10, 20231 min read
Cryptoys Launches New Line of Star Wars Digital Collectibles
that include characters like Darth Vader, Princess Leia, and Luke Skywalker – in a variety of different styles and rarities. Cryptoys,...
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Eugenie Mae
May 4, 20232 min read
Prada Crypted's Timecapsule NFT Collection Celebrates One Year
with its 41st drop featuring a newly inspired physical garment, NFT, and a chance to attend Prada Mode Tokyo for one lucky holder. Prada...
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Eugenie Mae
May 1, 20232 min read
A Closer Look at RTFKT x Nike Air Force 1 Collection in Collaboration with Akashi Murakami
RTFKT has collaborated with artist Takashi Murakami to release a limited-edition collection of 10 RTFKT x Nike Air Force 1s, with each...
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Eugenie Mae
Apr 25, 20232 min read
Nike's 'Our Force 1' is the latest community-driven chapter in Web3
Nike's latest project is the "Our Force 1" collection that's taking the digital sneaker world by storm. Launched on the .Swoosh Web3...
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Eugenie Mae
Apr 23, 20232 min read
Pharrell's BBC ICE CREAM and Doodles Launch Collaborative Collection
In a pop-up event taking place during the Something in the Water music festival, featuring a variety of activations and exclusive merch....
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Eugenie Mae
Apr 19, 20232 min read
Nestlé Cereals Makes History as the First Breakfast Cereal Brand to Join the Metaverse
Join the Nestlé Cereals Metaclub: Explore unique digital attractions in an immersive virtual world. Nestlé Breakfast Cereals...
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Eugenie Mae
Apr 15, 20232 min read
Mastercard Empowers Upcoming Artists Through Web3 With Free NFTs
The Accelerator Program for Artists offers musicians a range of resources that can aid in the kickstarting their careers, including...
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Eugenie Mae
Apr 13, 20232 min read
Wrangler's Latest Wearable Tech is here
Wrangler has teamed up with artist Jeremy Booth, LTD.INC, and the Proof of Attendance Protocol (POAP) to create a new Web3-integrated...
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