A digital experience company specializing in ready-to-deploy and bespoke creative tech designed to help brands leverage first-party data and aggregate consumer insights.

CONNECT WITH US

The future of digital marketing powered by data. CONTENT is at the forefront of digital marketing, specializing in first-party data aggregation and immersive digital experiences. Based in Singapore and Malaysia with ongoing expansion into Hong Kong and the greater APAC, we are redefining consumer engagement for retail brands with mobile-first strategies and cutting-edge technology platforms that deliver results.

Omega "Give Me the Moon" Valentine's AR Campaign

Donavan R

Feb 24, 20211 min read

Omega "Give Me the Moon" Valentine's AR Campaign

Omega collaborated with Conten.T to launch a digital campaign for Valentine's month experience allows users to customised and send their...

BALENCIAGA - Afterworld: The Age of Tomorrow

Donavan R

Feb 23, 20212 min read

BALENCIAGA - Afterworld: The Age of Tomorrow

Luxury fashion brand Balenciaga have unveiled their new Autumn/Winter 2021 collection through an interactive online video game. Launched...

Timberland x CONTEN.T deploys RETAIL and HOME AR in 4 countries

Donavan R

Feb 23, 20212 min read

Timberland x CONTEN.T deploys RETAIL and HOME AR in 4 countries

This Chinese New Year festive season has seen a lot of interest from brands for engaging immersive campaigns as the pandemic still...

IN THE MEDIA - This Startup’s VR Retail Tech Is Already Being Used By Adidas, Gucci, & Coach

Donavan R

Feb 9, 20214 min read

IN THE MEDIA - This Startup’s VR Retail Tech Is Already Being Used By Adidas, Gucci, & Coach

Link to original article: https://bit.ly/39ZuGga With everyone stuck at home during the pandemic, retail brands are finding it harder and...

CALVIN KLEIN x CONTEN.T CNY "AR HUNT" CAMPAIGN | Driving traffic with Immersive Tech

Donavan R

Feb 8, 20212 min read

CALVIN KLEIN x CONTEN.T CNY "AR HUNT" CAMPAIGN | Driving traffic with Immersive Tech

Campaigns focused on driving footfall to your retail store is tricky there needs to be incentive for your customers. Rewards work well...

Kangol x H&M feat Mabel: A streetwear collab with a twist of Social AR Gamification

Donavan R

Feb 5, 20212 min read

Kangol x H&M feat Mabel: A streetwear collab with a twist of Social AR Gamification

Kangol is a legendary label of streetwear, instantly recognized for its kangaroo logo and iconic bucket hats. An English brand founded in...

AR / VR Trends To Watch Out For This 2021

Donavan R

Jan 29, 20214 min read

AR / VR Trends To Watch Out For This 2021

Led by a surge in adoption within the commercial & retail sector. Augmented & virtual reality has quickly pivoted from a cool-to-have fad...

How 5G will change AR and digital fashion?

AGHAN MCDOWELL

Nov 5, 20204 min read

How 5G will change AR and digital fashion?

Digital fashion experiences will become faster and look more realistic, as 5G becomes more widely adopted. Read the original article...

AR DEEP-DIVE: LEAPING INTO THE FUTURE WITH FACEBOOK CONNECT

Donavan R

Sep 25, 20202 min read

AR DEEP-DIVE: LEAPING INTO THE FUTURE WITH FACEBOOK CONNECT

With the COVID-19 pandemic bringing immersive experience such as AR/VR to the limelight, the recent Facebook Connect keynote has been...