Donavan R
American Eagle x Snapchat AR Campaign
Retailer American Eagle is debuting its new fall ‘21 back-to-school campaign, “Future Together, Jeans Forever,” by deploying an...
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A digital experience company specializing in ready-to-deploy and bespoke creative tech designed to help brands leverage first-party data and aggregate consumer insights.
The future of digital marketing powered by data. CONTENT is at the forefront of digital marketing, specializing in first-party data aggregation and immersive digital experiences. Based in Singapore and Malaysia with ongoing expansion into Hong Kong and the greater APAC, we are redefining consumer engagement for retail brands with mobile-first strategies and cutting-edge technology platforms that deliver results.
© 2024 by CONTEN.T
Donavan R
Aug 13, 20212 min read
Virgil Abloh's Off-White Entering the Metaverse
Gone are the concerns around supply chains, sustainable practices or even the very laws of physics. Fashion has gone into the metaverse....
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Donavan R
Aug 12, 20213 min read
Dynamic AR Try-On for Brands Just Around the Corner
AR clothing try-on, both more complicated and more lucrative than its counterparts in cosmetics and accessories, has been elusive. After...
50
Donavan R
Aug 9, 20212 min read
Is Sci-Fi becoming reality with Virtual Fashion & Augmented Reality?
Clothing that grows on the skin, digital fashion shows held exclusively on the metaverse, augmented reality shoes: You would be mistaken...
90
Donavan R
Aug 6, 20212 min read
Louis Vuitton x Beeple | Could it be the biggest collab of the year?
Luxury brand Louis Vuitton just recently launched a game app, “Louis: The Game”, to celebrate the 200th anniversary of the birth of...
720
Donavan R
Aug 3, 20211 min read
Courting Greatness: AR with a purpose by Reebok
Reebok just launched a new augmented reality tool called Courting Greatness that lets smartphone users scan a surface to visualise the...
130
Donavan R
Jul 30, 20212 min read
Coca-Cola Enters the Metaverse
Coca-Cola is harnessing its history of collectibles with a first NFT as marketers continue experimenting with the intersection of...
840
Donavan R
Jul 15, 20211 min read
Niantic to launch "Transformers" AR Game
U.S. software developer Niantic will launch augmented reality game "Transformers: Heavy Metal" later this year. Nintendo and other...
370
Donavan R
Jul 13, 20215 min read
Weekly Round-up: AR, Metaverse & why marketers have "Spatial Web" on their radar
In a 2016 New Yorker article, tech writer Om Malik quipped: “Augmented reality is the ‘boy who cried wolf’ of the post-internet world –...
90
Donavan R
Jul 9, 20212 min read
Luxury brands embracing the future with virtual worlds & gaming
There’s a new way for cashed up kids to spend their hard earned. Luxury handbags are a status symbol recognised the world over. Now,...
430
Donavan R
Jul 7, 20212 min read
Why are people so fascinated with "Virtual Clothes" and is it here to stay?
What is a digital dress? Digital clothing is sold online as a virtual item that is edited onto the customer instead of them actually...
130
Donavan R
Jul 5, 20214 min read
AR & VR Opportunities for the Luxury Industry
Facebook held a recent conference on the potential of virtual and augmented reality for luxury. Some 50 luxury C-level executives,...
80
Donavan R
Jul 1, 20214 min read
Snapchat Goes All-in on E-commerce with Augmented Reality
Augmented reality may be taking “try before you buy” to a whole new level. AR allows apps and companies to virtually bring a version of...
80
Donavan R
Jun 29, 20212 min read
Louboutin Augmented Reality for Spring Summer
Christian Louboutin unveiled his Spring Summer 2022 men's collection using augmented and virtual reality. The designer took advantage of...
220
Donavan R
Jun 25, 20213 min read
The Innovations in 3D & AR That Will Transform E-commerce
New technology is opening up further opportunities within e-commerce, as AR and 3D sizing solutions help online retailers to solve...
280
Donavan R
Jun 23, 20212 min read
Conten.T x kate spade mini game
One of our recent gamification that got a lot of buzz was the mini game we teamed up with kate spade to create for their summer...
1,1500
Donavan R
Jun 22, 20212 min read
Hermès Jumps on Trend - The Digital "Baby" Birkin
More NFT's! It would appear more and more that it's an NFT world and we're all just living in it. The latest kid on the NFT block, is...
210
Donavan R
Jun 17, 20212 min read
Cartier VR Campaign - A Time Travelling Experience
As luxury consumers increasingly seek meaningful purchases, it’s less about products they own than the story behind them. With the help...
550
Donavan R
Jun 16, 20213 min read
The Era of Experiential Marketing Powered by AR/VR
Article Courtesy: https://martechseries.com/mts-insights/guest-authors/closer-than-ever-the-role-of-ar-vr-in-the-new-marketing-era/...
90
Donavan R
Jun 15, 20212 min read
Carolina Herrera launches Augmented Reality E-commerce Experience
Fashion brand Carolina Herrera has launched a new augmented reality experience (AR) that allows customers to get up close and personal...
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