Donavan R
Nike Enters Metaverse with Nikeland on Roblox
Nike went all-digital for its latest collaboration with Roblox. The sportswear giant announced it has joined forces with the popular...
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A digital experience company specializing in ready-to-deploy and bespoke creative tech designed to help brands leverage first-party data and aggregate consumer insights.
The future of digital marketing powered by data. CONTENT is at the forefront of digital marketing, specializing in first-party data aggregation and immersive digital experiences. Based in Singapore and Malaysia with ongoing expansion into Hong Kong and the greater APAC, we are redefining consumer engagement for retail brands with mobile-first strategies and cutting-edge technology platforms that deliver results.
© 2024 by CONTEN.T
Donavan R
Nov 15, 20214 min read
How to Position Your Brand for the Metaverse
The metaverse – an ill-defined layer of existence where our digital and physical lives become one – will not suddenly materialize....
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Donavan R
Nov 11, 20213 min read
RTFKT win Best Metaverse Fashion Brand at NFT.NYC
Yes, NFT's are here to stay as the most recent NFT.NYC had over 5,000 NFT holders and enthusiasts attending as compared to the 460...
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Donavan R
Nov 3, 20213 min read
What is the Metaverse?
In light of the recent Facebook Meta rebrand, we've gotten a lot of questions regarding the Metaverse. Mainly brands asking us what in...
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Donavan R
Nov 1, 20213 min read
Facebook is now Meta, what does this mean?
Prepare for plenty of confusion in the coming months, because Facebook – whose products are used by more than 3 billion people worldwide...
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Donavan R
Oct 13, 20212 min read
Dolce & Gabbana Breaks Fashion NFT records with $6mil Collection Sale
If Dolce & Gabbana has not been on your radar for the past couple of years, that's no surprise after they axed themselves from the helm...
240
Donavan R
Oct 11, 20212 min read
Diageo Launches First-Ever AR Campaign for 'Legends Untold'
As more brands take on Augmented Reality (AR) based campaigns, distilling giants Diageo launches an AR campaign for a series of special...
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Donavan R
Oct 7, 20217 min read
How to Navigate NFT's & the Metaverse for Fashion Brands
Article by: https://www.glossy.co/fashion/how-fashion-brands-are-navigating-nfts-and-whats-next-for-the-metaverse/ Fashion has...
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Donavan R
Oct 6, 20213 min read
Why Gamification + Brands are a Match Made in Heaven?
As we enter a new era of extreme digitisation, we start to see the intersection between brands and the digital realm start to blur. More...
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Donavan R
Oct 5, 20216 min read
The Digital Opportunities Luxury Brands Need to Consider
This pandemic has destroyed businesses but also given birth and accelerated new industries. One particular highlight is the...
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Donavan R
Sep 28, 20212 min read
DKNY Launches NFT Campaign
DKNY is the latest fashion luxury brand to ride the NFT wave, auctioning its redesigned logo as a non-fungible token (NFT) for charity....
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Donavan R
Sep 22, 20212 min read
Balenciaga Brings the Metaverse drip to Fortnite!
If there is one thing that this Pandemic has given to us, that accelerated growth of digital experiences and a host of new virtual worlds...
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Donavan R
Sep 21, 20215 min read
Can AR Kickstart the Demand for Fashion NFTs?
It’s a thoroughly over-the-top puffer jacket with anime ears on the hood, hologram inserts and a surreal jellyfish texture, accessorised...
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Donavan R
Sep 15, 20213 min read
Digital Tech, How the Event Space Survived
The live events/experience industry was one of the sectors hit hardest by the pandemic in 2020. But technology came to the industry’s...
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Donavan R
Sep 13, 20211 min read
Karl Lagerfeld Launches first NFT Collectible
Karl Lagerfeld has officially announced the launch of its debut limited-edition NFT collection on the fashion digital platform, The...
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Donavan R
Sep 8, 20212 min read
TikTok is building its own AR development platform, TikTok Effect Studio
Both Facebook and Snap offer tools that allow developers to build out augmented reality (AR) experiences and features for their own...
250
Donavan R
Sep 3, 20212 min read
Crocs, J.D. Sports join Afterpay, Snap for AR-based Fashion Week promo
A leading “buy now, pay later platform” is creating an immersive, augmented reality (AR)-based shopping experience with products from...
210
Donavan R
Aug 23, 20214 min read
Soon, you'll be able to hear in AR
Article Written by: Lauren Goode Article Published on: Wired SHARING YOUR EARBUDS with somebody is, in every important aspect, gross....
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Donavan R
Aug 19, 20212 min read
Nike x JD Sports Launch AR Try-on on TikTok
In a campaign to support the launch of the new Nike Air VaporMax, sports fashion retailer JD has announced its new #JDVaporMaxShuffle...
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Donavan R
Aug 17, 20212 min read
Why are brands in a race to capture the Virtual Experience market?
According to Accenture’s new Business Futures, Signals of Change report, less than one percent of retailers use augmented reality (AR)...
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