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A digital experience company specializing in ready-to-deploy and bespoke creative tech designed to help brands leverage first-party data and aggregate consumer insights.
The future of digital marketing powered by data. CONTENT is at the forefront of digital marketing, specializing in first-party data aggregation and immersive digital experiences. Based in Singapore and Malaysia with ongoing expansion into Hong Kong and the greater APAC, we are redefining consumer engagement for retail brands with mobile-first strategies and cutting-edge technology platforms that deliver results.
© 2024 by CONTEN.T
Eugenie Mae
Jan 7, 20222 min read
AR Experiences Will Save Physical Retail
The concept of Augmented Reality has opened up many doors, giving the ability for brands to turn everyday spaces into unique, timely...
260
Donavan R
Jan 5, 20224 min read
Entering the Metaverse: Rise of the Decentralised Web
"This Metaverse is going to be far more pervasive and powerful than anything else. If one central company gains control of this, they...
500
Donavan R
Jan 4, 20224 min read
Embracing Augmented Reality
If I were to ask you, have you tried AR? A good amount of people would say that you have never used it before. However, if you've used...
80
Eugenie Mae
Dec 30, 20213 min read
What to Expect From NFTs in 2022
Ah yes, 2022. So close, yet so far. As we're expected to see Ethereum's transition to a proof-of-stake blockchain reduce carbon emissions...
500
Eugenie Mae
Dec 29, 20211 min read
OPPO Hosts a Virtual Playground
The Chinese consumer electronics company flaunts its latest technological advancement where the physical and virtual worlds intersect for...
180
Eugenie Mae
Dec 28, 20212 min read
The AR Game that Made $207 Million in a Month
You may be wondering, what exactly is Augmented Reality? Well, it is a technology that lays digital information over the real world that...
210
Eugenie Mae
Dec 23, 20212 min read
Virtual Fashion: A Profitable Avenue
The pandemic has changed not only consumer behaviour, but opportunities for progressive brands to tackle the future of fashion - one that...
330
Eugenie Mae
Dec 22, 20212 min read
Hyper-Real Digital Fashion is the Future
The gap between reality and fantasy is quickly closing with no limits to what can be accomplished in the fast-paced current day. It's no...
310
Eugenie Mae
Dec 20, 20211 min read
The Godfather of Streetwear has Entered the Metaverse
As talk of everything Metaverse continues, Godfather of Streetwear, Hiroshi Fujiwara, too, publicises his entry into the digital world of...
430
Eugenie Mae
Dec 14, 20211 min read
Pepsi Creates Their Own NFT Profile Picture Collection
Under parent company PepsiCo, cola beverage company Pepsi announced that it will be releasing a collection of 1,893 non-fungible tokens...
250
Eugenie Mae
Dec 14, 20212 min read
Nike Acquires RTFKT
This has to be one of the biggest fashion news of the year. Following up from a partnership with online game Roblox last month, Nike...
880
Eugenie Mae
Dec 14, 20212 min read
The Latest in Augmented Reality Fashion Trends
Fashion and Beauty is one of the most innovative and fast-moving industries in terms of engaging consumers and developing innovative...
270
Donavan R
Dec 7, 20213 min read
Ryo Virtual Scalp Lab Experience
One of our most recent campaigns saw us recreating and reenvisioning a virtual scalp lab for the Korean hair and scalp care brand, Ryo....
310
Donavan R
Dec 7, 20212 min read
Balenciaga is Launching a Metaverse Division
Amid all the FOMO from brands diving deep into the NFT and metaverse space. Balenciaga is now rolling out their own virtual division...
850
Eugenie Mae
Dec 2, 20212 min read
BFA Introduces the First-Ever “Metaverse Design” Category
“To honour the future of fashion.” In conjunction with this year’s annual Fashion Awards, the British Fashion Council keeps pace with the...
260
Eugenie Mae
Dec 1, 20212 min read
Budweiser's “Heritage Collection” NFTs Sold Out in 1min!
Budweiser is certainly no stranger to new innovative directions. They recently purchased "beer.eth", which is a domain for web3 on...
500
Donavan R
Nov 29, 20212 min read
Adidas Going All-Out on their Metaverse push with Bored Ape Yacht Club Collab
/// 👀 adidas is making their direction very clear and that is Web3. With the recent announcement of their Sandbox Land purchase and...
310
Donavan R
Nov 26, 20212 min read
Givenchy Enters the NFT Space with Chito PFP Collab
It was only a matter of time before more brands open up to the idea that digital collectables are worth exploring. Especially with the...
140
Donavan R
Nov 25, 20213 min read
Looking Cool "In-Game" is Becoming More Important than IRL
Fashion is entering the world of video games, promising a much more attractive metaverse — and new business opportunities for a range of...
270
Donavan R
Nov 23, 20212 min read
adidas Enters the Metaverse with Sandbox Land
What Is The Sandbox? The Sandbox is a blockchain-based Metaverse that will feature a unique open world where players can buy plots of...
170
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