A digital experience company specializing in ready-to-deploy and bespoke creative tech designed to help brands leverage first-party data and aggregate consumer insights.

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The future of digital marketing powered by data. CONTENT is at the forefront of digital marketing, specializing in first-party data aggregation and immersive digital experiences. Based in Singapore and Malaysia with ongoing expansion into Hong Kong and the greater APAC, we are redefining consumer engagement for retail brands with mobile-first strategies and cutting-edge technology platforms that deliver results.

AR Experiences Will Save Physical Retail

Eugenie Mae

Jan 7, 20222 min read

AR Experiences Will Save Physical Retail

The concept of Augmented Reality has opened up many doors, giving the ability for brands to turn everyday spaces into unique, timely...

Entering the Metaverse: Rise of the Decentralised Web

Donavan R

Jan 5, 20224 min read

Entering the Metaverse: Rise of the Decentralised Web

"This Metaverse is going to be far more pervasive and powerful than anything else. If one central company gains control of this, they...

Donavan R

Jan 4, 20224 min read

Embracing Augmented Reality

If I were to ask you, have you tried AR? A good amount of people would say that you have never used it before. However, if you've used...

Eugenie Mae

Dec 30, 20213 min read

What to Expect From NFTs in 2022

Ah yes, 2022. So close, yet so far. As we're expected to see Ethereum's transition to a proof-of-stake blockchain reduce carbon emissions...

Eugenie Mae

Dec 29, 20211 min read

OPPO Hosts a Virtual Playground

The Chinese consumer electronics company flaunts its latest technological advancement where the physical and virtual worlds intersect for...

The AR Game that Made $207 Million in a Month

Eugenie Mae

Dec 28, 20212 min read

The AR Game that Made $207 Million in a Month

You may be wondering, what exactly is Augmented Reality? Well, it is a technology that lays digital information over the real world that...

Eugenie Mae

Dec 23, 20212 min read

Virtual Fashion: A Profitable Avenue

The pandemic has changed not only consumer behaviour, but opportunities for progressive brands to tackle the future of fashion - one that...

Hyper-Real Digital Fashion is the Future

Eugenie Mae

Dec 22, 20212 min read

Hyper-Real Digital Fashion is the Future

The gap between reality and fantasy is quickly closing with no limits to what can be accomplished in the fast-paced current day. It's no...

The Godfather of Streetwear has Entered the Metaverse

Eugenie Mae

Dec 20, 20211 min read

The Godfather of Streetwear has Entered the Metaverse

As talk of everything Metaverse continues, Godfather of Streetwear, Hiroshi Fujiwara, too, publicises his entry into the digital world of...

Eugenie Mae

Dec 14, 20211 min read

Pepsi Creates Their Own NFT Profile Picture Collection

Under parent company PepsiCo, cola beverage company Pepsi announced that it will be releasing a collection of 1,893 non-fungible tokens...

Eugenie Mae

Dec 14, 20212 min read

Nike Acquires RTFKT

This has to be one of the biggest fashion news of the year. Following up from a partnership with online game Roblox last month, Nike...

The Latest in Augmented Reality Fashion Trends

Eugenie Mae

Dec 14, 20212 min read

The Latest in Augmented Reality Fashion Trends

Fashion and Beauty is one of the most innovative and fast-moving industries in terms of engaging consumers and developing innovative...

Donavan R

Dec 7, 20213 min read

Ryo Virtual Scalp Lab Experience

One of our most recent campaigns saw us recreating and reenvisioning a virtual scalp lab for the Korean hair and scalp care brand, Ryo....

Balenciaga is Launching a Metaverse Division

Donavan R

Dec 7, 20212 min read

Balenciaga is Launching a Metaverse Division

Amid all the FOMO from brands diving deep into the NFT and metaverse space. Balenciaga is now rolling out their own virtual division...

BFA Introduces the First-Ever “Metaverse Design” Category

Eugenie Mae

Dec 2, 20212 min read

BFA Introduces the First-Ever “Metaverse Design” Category

“To honour the future of fashion.” In conjunction with this year’s annual Fashion Awards, the British Fashion Council keeps pace with the...

Budweiser's “Heritage Collection” NFTs Sold Out in 1min!

Eugenie Mae

Dec 1, 20212 min read

Budweiser's “Heritage Collection” NFTs Sold Out in 1min!

Budweiser is certainly no stranger to new innovative directions. They recently purchased "beer.eth", which is a domain for web3 on...

Adidas Going All-Out on their Metaverse push with Bored Ape Yacht Club Collab

Donavan R

Nov 29, 20212 min read

Adidas Going All-Out on their Metaverse push with Bored Ape Yacht Club Collab

/// 👀 adidas is making their direction very clear and that is Web3. With the recent announcement of their Sandbox Land purchase and...

Givenchy Enters the NFT Space with Chito PFP Collab

Donavan R

Nov 26, 20212 min read

Givenchy Enters the NFT Space with Chito PFP Collab

It was only a matter of time before more brands open up to the idea that digital collectables are worth exploring. Especially with the...

Looking Cool "In-Game" is Becoming More Important than IRL

Donavan R

Nov 25, 20213 min read

Looking Cool "In-Game" is Becoming More Important than IRL

Fashion is entering the world of video games, promising a much more attractive metaverse — and new business opportunities for a range of...

adidas Enters the Metaverse with Sandbox Land

Donavan R

Nov 23, 20212 min read

adidas Enters the Metaverse with Sandbox Land

What Is The Sandbox? The Sandbox is a blockchain-based Metaverse that will feature a unique open world where players can buy plots of...