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A digital experience company specializing in ready-to-deploy and bespoke creative tech designed to help brands leverage first-party data and aggregate consumer insights.
The future of digital marketing powered by data. CONTENT is at the forefront of digital marketing, specializing in first-party data aggregation and immersive digital experiences. Based in Singapore and Malaysia with ongoing expansion into Hong Kong and the greater APAC, we are redefining consumer engagement for retail brands with mobile-first strategies and cutting-edge technology platforms that deliver results.
© 2024 by CONTEN.T
Eugenie Mae
Feb 28, 20221 min read
J.P. Morgan Opens a Virtual Lounge in Decentraland
Featuring a roaming tiger and a floating portrait of the company's CEO Jamie Dimon. American multinational bank and financial services...
130
Eugenie Mae
Feb 25, 20221 min read
The Rising Participation in Virtual Experiences
The gaming landscape is already home to tons of user-generated content, virtual goods and environments, and it offers an easy entry point...
110
Eugenie Mae
Feb 23, 20221 min read
What To Keep In Mind When Dabbling Into The Metaverse
If the metaverse pans out, marketers will be well-prepared for the changing technology. Running campaigns within video games will let...
70
Eugenie Mae
Feb 21, 20221 min read
Alo Yoga Launches Wellness and Fashion Metaverse with Roblox
The Alo metaverse on Roblox aims to bring mindful movement to the digital world, consisting of a "Yoga Tent", "Sanctuary" and an online...
180
Eugenie Mae
Feb 18, 20222 min read
Retail Today With The Metaverse and What's In Store For Tomorrow
Though the metaverse remains a fairly fresh concept, a growing number of brands and retailers are hopping on the bandwagon themselves....
230
Eugenie Mae
Feb 16, 20222 min read
Keeping Up With Fashion in The Metaverse
Prada has since collaborated with adidas yet again to launch a "one-of-a-kind" NFT project. However, they are far from alone in venturing...
500
Eugenie Mae
Feb 14, 20222 min read
Why Is Everyone Buying Virtual Land?
The idea of spending thousands of millions of dollars to purchase fictitious "land" in a virtual world may sound absurd. But in recent...
310
Eugenie Mae
Feb 11, 20222 min read
A 'Concert Theme Park' is Coming To The Metaverse
Warner Music Group is partnering with The Sandbox to bring live concerts and music experiences to the metaverse. The virtual theme park...
240
Eugenie Mae
Feb 9, 20221 min read
Nike's First Official NFT is Coming
Since the big news of Nike acquiring virtual collectibles studio RTFKT, the duo has since released an NFT series named "MNLTH". The...
410
Eugenie Mae
Feb 7, 20221 min read
A New BAPE In The Metaverse
Since the success of Bored Ape Yacht Club and other NFT projects featuring ape-inspired visuals, there's now a new ape in town. BAPE has...
510
Eugenie Mae
Jan 28, 20222 min read
Here's How To Be A Part Of The Latest Adidas x Prada NFT And Mint It
Prada is setting its engine on full throttle with creativity and community on its newest metaverse venture. The luxury house announced...
700
Eugenie Mae
Jan 27, 20221 min read
Automotives Enter The Metaverse with Mercedes Benz's NF-G Project
German luxury automotive brand Mercedes-Benz collaborates with crypto artist collective ART2PEOPLE for an NFT project. "This project is...
530
Eugenie Mae
Jan 26, 20222 min read
Alexander McQueen's Creative Platform Creates NFT With an Immersive AR Experience
Alexander McQueen's blockchain-powered creative platform, MCQ, continues with the launch of its first NFT collection. At its heart, the...
1010
Eugenie Mae
Jan 24, 20222 min read
This Platform Lets You Trade Sneakers Without Actually Having Them
Sneaker resale marketplace StockX is initiating a service that allows users to trade sneakers without ever taking possession of them by...
330
Eugenie Mae
Jan 19, 20222 min read
Unlocking the Potential of AR
Augmented Reality is a term that has been in the mainstream public consciousness for decades. Despite all of the promise, it is only now,...
140
Eugenie Mae
Jan 17, 20221 min read
Gap's First Gamified NFT Unlocks Physical Clothing
Following Nike, Givenchy and adidas, Gap introduces GAPthreads entering the NFT space. The brand's first digital collection features...
370
Eugenie Mae
Jan 14, 20222 min read
Pizza Hut's AR Pizza Boxes Let You Play 'Pac-Man'
Part of Pizza Hut's "Newstalgia" campaign, the long time player turned to its reliable old friend, Pac-Man. The American multinational...
240
Eugenie Mae
Jan 13, 20221 min read
A Brief History on NFTs
One of the earliest case studies of blockchain collectibles was Spells of Genesis, where founder Shaban Shaame stated that people were...
270
Eugenie Mae
Jan 11, 20221 min read
CONTEN.T x MILO Energize Your Tiger AR Game
If nasi lemak is a national dish, MILO is a local drink. Energizing Malaysians for over 70 years, the beverage brand bets their cards on...
780
Eugenie Mae
Jan 10, 20221 min read
This Firm from the Big Four Just Entered the Metaverse
Professional services giant PwC has become the latest big business to hop on the metaverse bandwagon. The firm's Hong Kong wing has...
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