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A digital experience company specializing in ready-to-deploy and bespoke creative tech designed to help brands leverage first-party data and aggregate consumer insights.
The future of digital marketing powered by data. CONTENT is at the forefront of digital marketing, specializing in first-party data aggregation and immersive digital experiences. Based in Singapore and Malaysia with ongoing expansion into Hong Kong and the greater APAC, we are redefining consumer engagement for retail brands with mobile-first strategies and cutting-edge technology platforms that deliver results.
© 2024 by CONTEN.T
Eugenie Mae
Apr 14, 20221 min read
Thailand's Songkran Festival Floods into the Metaverse
Despite organised water fights being prohibited in Thailand as of late, there is still one place where fans all around the globe can...
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Eugenie Mae
Apr 13, 20221 min read
This is the first escape room in the Metaverse
LOST, a Hong Kong-based real-life escape game company, launched the world's first escape room in the metaverse - LOST in Metaverse, where...
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Eugenie Mae
Apr 11, 20222 min read
Starbucks Will Enter The Metaverse Before 2023
Howard Schultz, CEO of Starbucks, announced in an Open Forum that the company is looking to enter the NFT business before the end of...
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Eugenie Mae
Apr 8, 20222 min read
Shopping Through a New Lens
The events of the past two years have fundamentally shifted consumer behaviour and the landscape of the retail industry. With many...
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Eugenie Mae
Apr 6, 20222 min read
Virtual Land Is On The Come Up
Technology companies and real estate developers expect an increase in interest in buying virtual property on the metaverse platform, with...
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Eugenie Mae
Apr 4, 20222 min read
Citi Sees Metaverse Economy at $13T by 2030
The total addressable market (TAM) for the metaverse economy could be between $8 trillion and $13 trillion by 2030, with up to five...
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Eugenie Mae
Apr 1, 20222 min read
What Went Down at Metaverse Fashion Week
Decentraland's Metaverse Fashion Week received far more industry attention than any other digital fashion event before it. Its arrival...
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Eugenie Mae
Mar 30, 20222 min read
Fashion NFTs Are Here To Stay in 2022
The Balmain x Barbie collaboration in January is an example of a "phygital" product. The NFT release debuted an auction-style sale, with...
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Eugenie Mae
Mar 28, 20222 min read
Look out for this in the Fashion Metaverse
You've most likely noticed the immense buzz around NFTs since the beginning of 2021 and how they have permeated the digtal space since....
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Eugenie Mae
Mar 25, 20223 min read
Ralph Lauren x Snapchat: A Case Study
Ralph Lauren and Snap Inc have joined forces on a long-term global partnership. The collaboration allows Snapchat users to access virtual...
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Eugenie Mae
Mar 23, 20223 min read
What's The Point of Sneaker NFTs?
The sneaker culture is revolved around community, fashion, and a whole lot of collecting. With relation to this, contracts (that come...
300
Eugenie Mae
Mar 22, 20223 min read
6 Incredible Benefits of Immersive Experiences in Marketing
The rapid growth of technology has had a major role in playing the driving force behind the evolution of business marketing strategies....
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Eugenie Mae
Mar 18, 20221 min read
HSBC Enters The Metaverse
Hong Kong-based bank HSBC, with almost $3 trillion in assets, is the first global bank to enter The Sandbox metaverse with intention to...
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Eugenie Mae
Mar 16, 20222 min read
Virtual and Digital Fashion: The Next Sustainable Fashion
One of the biggest fashion evolutions of recent times is unarguably, the concept of sustainability and ethical fashion. This concept...
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Eugenie Mae
Mar 14, 20222 min read
CONTEN.T x Guinness St. Patrick's Festival AR Filter Collage
What other brand than Guinness comes to mind when you think of stout? With St. Patrick's Festival going strong this March, Guinness...
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Eugenie Mae
Mar 11, 20222 min read
Today's Most Popular Immersive Tech and How To Use Them
Following up this article about immersive marketing experiences and brands building stories through it, here's a quick run-down of some...
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Eugenie Mae
Mar 10, 20222 min read
Capturing Audiences With Immersive Marketing Experiences
When storytelling comes to life, we call it immersive marketing. When done right, immersive marketing transforms an ordinary event into...
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Eugenie Mae
Mar 8, 20222 min read
The Core Technologies of the Metaverse
The promise of the Metaverse today focuses on universality and decentralisation. It invites us to imagine a world where we can control...
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Eugenie Mae
Mar 3, 20223 min read
Why Go Virtual Instead of Physical?
In our digital-driven world today, we are witnessing a significant growth within the virtual events market. As brands like Alo Yoga and...
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Eugenie Mae
Mar 2, 20222 min read
Meta-what?
The word "metaverse" is often traced to Neal Stephenson's 1992 dystopic, cyberpunk novel Snow Crash, and many see a more recent...
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