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A digital experience company specializing in ready-to-deploy and bespoke creative tech designed to help brands leverage first-party data and aggregate consumer insights.
The future of digital marketing powered by data. CONTENT is at the forefront of digital marketing, specializing in first-party data aggregation and immersive digital experiences. Based in Singapore and Malaysia with ongoing expansion into Hong Kong and the greater APAC, we are redefining consumer engagement for retail brands with mobile-first strategies and cutting-edge technology platforms that deliver results.
© 2024 by CONTEN.T
Vijay Vaswani
May 3, 20242 min read
Coca-Cola Introduces Coke SoundZ: A Harmonious Blend of AI and Beverage Experience
Coca-Cola has unveiled its latest innovation, Coke SoundZ, a creative fusion of AI and beverage enjoyment. This groundbreaking instrument...
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Vijay Vaswani
Apr 30, 20242 min read
How Nike Leveraged First-Party Data to Personalize Customer Experiences
In the fiercely competitive world of retail, brands are constantly seeking innovative ways to connect with their customers on a deeper...
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Vijay Vaswani
Apr 29, 20242 min read
Unlocking the Power of First-Party Data: Strategies for Brands to Harness Customer Insights
In today's digital landscape, data has become the lifeblood of effective marketing strategies. Among the various types of data available...
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Vijay Vaswani
Apr 22, 20242 min read
(AI)lvis Presley is Back to Unleash the Ultimate Fusion of Tech and Tribute
Experience the future of entertainment with Elvis Evolution, a groundbreaking AI-enhanced holographic concert, poised to mesmerize...
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Vijay Vaswani
Apr 22, 20242 min read
Boss House Bali Goes Digital: Explore, Shop, and Indulge Virtually
As the SS24 collection takes center stage, Boss beckons enthusiasts to immerse themselves in the digital realm of Boss House Bali....
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Vijay Vaswani
Apr 19, 20242 min read
CONTEN.T X Kate Spade: Let's Go Golfing!
Our recent gamification was one for the scorecards as we collaborated with Kate Spade to create an exciting mini-golf game inspired by...
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Vijay Vaswani
Apr 18, 20243 min read
CONTEN.T X COACH: Unleashing Your Courage with an Addictive Minigame.
Coach continues to dazzle with their latest collections, and their "Find Your Courage" campaign is no exception. This innovative campaign...
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Vijay Vaswani
Apr 15, 20241 min read
Spotify Unveils AI Playlist: Your Personalized Music Experience
Spotify's exploration of AI integration has reached new heights with the introduction of its latest feature, the AI Playlist. This...
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Vijay Vaswani
Apr 15, 20242 min read
Nike's Futuristic Footwear: AI-Driven Design Takes Centre Stage
In the realm of footwear innovation, the intersection of technology and design has become increasingly pronounced. Nike, a titan in the...
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Vijay Vaswani
Apr 8, 20242 min read
Swarovski Optik and Marc Newson Unveil World's First AI Binoculars: AX VISIO
Unveiled amidst the glitz and glamour of CES 2024, Swarovski Optik has joined forces with renowned designer Marc Newson to introduce the...
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Vijay Vaswani
Apr 8, 20242 min read
Embark on an Egg-citing Journey: Cadbury's Worldwide Hide Brings Joy Worldwide
Cadbury once again delights chocolate lovers worldwide with its annual Worldwide Hide event, allowing participants to playfully hide...
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Vijay Vaswani
Apr 8, 20242 min read
A Dream Come True? Chipotle Drops Challenge Rewarding Free Burritos For A Year!
Chipotle once again demonstrated its commitment to leveraging digital gamification as a key component of its marketing strategy with the...
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Vijay Vaswani
Apr 8, 20242 min read
VR Cinema Experience To Unfold Behind Harrods’ Doors.
Xydrobe, a trailblazer in the realm of VR cinema, is gearing up to launch a ground-breaking multisensory experience on Harrods' 5th floor...
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Vijay Vaswani
Apr 8, 20242 min read
Porsche Explores Mixed Reality to Revolutionize Car Presentations
Porsche is actively venturing into the metaverse, this time with a focus on mixed reality (MR) technology. In a recent Technology...
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Vijay Vaswani
Apr 8, 20242 min read
Exploring the Legacy: The Four Codes of Boucheron's Quatre Collection
In celebration of the Quatre's 20th anniversary, Boucheron introduces a fascinating microsite, inviting enthusiasts to delve into the...
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Vijay Vaswani
Apr 8, 20241 min read
Volkswagen adds ChatGPT into its cars to celebrate 50 Years of the Golf.
Volkswagen (VW) is changing the in-car voice assistant game by integrating ChatGPT technology into a range of current and upcoming...
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Vijay Vaswani
Apr 8, 20243 min read
Even our glasses are getting smarter? YES!
In a bold move emblematic of the growing trend towards infusing artificial intelligence into everyday items, Meta has unveiled their plan...
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Vijay Vaswani
Apr 8, 20242 min read
AI vs Counterfeits: Can AI help luxury brands win the war against counterfeit goods?
In recent years, there has been a notable surge in the manufacturing and distribution of counterfeit luxury fashion items. According to...
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Vijay Vaswani
Apr 8, 20242 min read
AI hits the grid as McLaren collaborates with Cloud AI
It marks two years since the announcement of the partnership between Google and McLaren Racing, a significant collaboration aimed at...
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Vijay Vaswani
Apr 8, 20242 min read
Fashion in Play: Tommy Hilfiger’s Game-Changing Venture, FashionVerse.
Tommy Hilfiger, through his investment firm Hilfiger Ventures, in collaboration with Joe Lamastra has ventured into the realm of mobile...
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